Resumen:
The present work is the result of a research on the importance of verbal language written in the process of building web pages for accurate communication in the network. Through a theoretical and empirical approach, he criticizes the overvaluation of digital technology in detriment of a verbal language in accordance with the standards of the area of Linguistics. Its rationale is based on the limitation of the web standards regarding the elaboration of texts in the network. Based on this analysis, we turn to the concept of verbal language addressed by the Bakhtin Circle on discourse genres. As a product, we present a navigation prototype of written content applied to the hypertextual web structure for the pages of the Arquivo-Museu de Literatura Brasileira, based on discursive genres theory. This prototype aims to establish a concise, precise and efficient verbal communication between these pages and their users, materialized within an identifiable chain of discursive genres.
